THE CADENCE OF THE CITY SÃO PAULO, BRAZIL

Samba, sweat, and architecture in Brazil's biggest city. THE BRIEF Coclico requested summer images that could be turned into social media content, continuing the brand's Cadence of the City theme. STRATEGY The team went south in search of samba, sweat, and architecture in the busy land of São Paulo, the biggest city in Brazil, seeking out Oscar Niemeyer's work at Ibirapuera Park — the famous architect best known for building Brasília, the Brazilian Federal District. On the ground, we partnered with local content creator, creative director and muse, Adriana Yoshida, whose rhythm and intensity inspired and helped the production. RESULT A set of summer-ready images built for both social media and a dedicated blog post, capturing São Paulo's architecture and Adriana's energy as part of the ongoing Significant Other series. LINK TO BLOG POST: https://coclico.com/blogs/journal/between-memory-and-present-sao-paulo CREW EP/Fashion+ Creative + Photo + Editing: Fernanda Steinmann Muse+ HMU: Adriana Yoshida Assistant: Julia Cencini Special Thanks to: Hugo Prata & Bia Matta