THE DESIRING ART OF ORDINARY OBJECTS
Coclico
Campaign, Social Media Content & Creative Strategy
By invoking the desiring art of ordinary objects, Coclico repositions the shoe not as a passive accessory but as an active agent in shaping identity and desire. Our muse embodies this vision: a street-smart tomboy doll who slips between worlds with ease. She is artist and gallerist, spectator and creator—an introspective figure who carries mystery with a hint of warmth. Blasé without arrogance, intense without noise, she walks through the everyday as if it were a gallery, where each step transforms the ordinary into the extraordinary. The shoe becomes her confidant, her silent accomplice in turning movement into meaning. CREW EP/Fashion+ Creative Direction: Fernanda Steinmann Photographer: Alexander Caesar DT/1st Assistant: Joel Alexander Video/ 2nd Assistant: Alessandra Mantura Model: Mariana Humeniuk HMU: Sevil Tai Associate Stylist/Wardrobe+Props: Ross McCallum




























