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THE DESIRING ART OF ORDINARY OBJECTS

Coclico

Campaign, Social Media Content & Creative Strategy

By invoking the desiring art of ordinary objects, Coclico repositions the shoe not as a passive accessory but as an active agent in shaping identity and desire. Our muse embodies this vision: a street-smart tomboy doll who slips between worlds with ease. She is artist and gallerist, spectator and creator—an introspective figure who carries mystery with a hint of warmth. Blasé without arrogance, intense without noise, she walks through the everyday as if it were a gallery, where each step transforms the ordinary into the extraordinary. The shoe becomes her confidant, her silent accomplice in turning movement into meaning. CREW EP/Fashion+ Creative Direction: Fernanda Steinmann Photographer: Alexander Caesar DT/1st Assistant: Joel Alexander Video/ 2nd Assistant: Alessandra Mantura Model: Mariana Humeniuk HMU: Sevil Tai Associate Stylist/Wardrobe+Props: Ross McCallum

Old masters' style still-life of a black boot supported by wood and a large quartz stone.
Blond Fashion Model's portrait in Black and white with a grainny texture
Still-life with shoe on top of a butternut squash
Still-Life style of shoes, wood sculpture and a peach
Still life with pears inside of shoe leaning against a greek head sculpture
Full-body shot of a model wearing denim pants and jacket looking towards and with left hand on top of greek head sculpture
Still life with a black boot supported by a delicata pumpkin and a wood piramide
Blond woman seated looking at her suede shoe in a gallery with sculptures on a plinth
Blond woman walking in front of a grey velvet chair wearing a grey coat and cognac knee-high boots
Cool chic model with a bob and curtain bangs, sitting on the floor, holding a sculpture on a plinth.
Model with sleek bun, sitting defiantly, looking at camera, in a cozy skirt, sweater with metallic silver boots.
B&W noir photography of a model leaning against a gray velvet chair, wearing metallic pumps.
Blond woman sitting on the floor, leaning against a plinth supporting a sculpture covered with canvas fabric.
Woman in a white flowy dress, seated, looking at her oxblood crinkled patent leather shoes.
Chic blond woman in a bob, seated on a gallery floor against a plinth, in a bordeaux skirt, cashmere sweater, and patent boot
Model between two sculptures, a canvas-draped figure and a giant Greek head, in a bordeaux cashmere sweater, white boot-cut d
Still-life image in the style of the old masters, featuring a fuchsia boot supported by a small purple cabbage.
Still-life photo of an oxford shoe supported by a wooden cube, with an Asian pear inside, on a table with wavy canvas fabric.
Black and white photo of a model in a black suit, elbow resting on knee, hand supporting her face, boot placed on a stool.
Blond model in a black suit, no-shirt, leather boots, standing cool in a minimalist gallery space.
Model in a tuxedo suit dress, black sunglasses, sheer tights, and greige suede below-the-knee boots."
Model in a tuxedo suit dress, pulled-back hair, black sunglasses, sheer tights, and greige suede below-the-knee boots.
B and W, grainy vintage-modern photo of a model in a tuxedo suit dress, sheer tights, and burgundy leather loafers, seated.

Steinmann Studio is a creative practice focused on brand strategy, design, and advertising. Our mission is to develop brands that are authentic, powerful, and unforgettable.

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